Some people have been asking, “What is the difference between EMV standards, PCI standards, and Chip/PIN requirements?”
EMV is the EuroCard, MasterCard, Visa chip card protocol standard. Here’s some information from the EMVCo website.
EMVCo LLC was formed February 1999 by Europay International, MasterCard International and Visa International to manage, maintain and enhance the EMVâ„¢ Integrated Circuit Card Specifications for Payment Systems. With the acquisition of Europay by MasterCard in 2002 and JCB International joining the organization in 2005, EMVCo is currently operated by JCB International, MasterCard International, and Visa International.
EMVCo’s primary role is to manage, maintain and enhance the EMV Integrated Circuit Card Specifications to ensure interoperability and acceptance of payment system integrated circuit cards on a worldwide basis.
EMVCo is a standards body that defines the physical and electronic requirements for chip cards. It is concerned only with the cards and not the cardholder data that is retained with merchants, service providers, or data storage entities.
I do not know why, but from everyone I have talked with they seem to feel that the EMVCo standards body is a failed organization. This seems strange as their website has current postings regarding news and events.
PCI refers to the Payment Card Industry standards which include several initiatives such as data security, PIN security, etc. (For information about the PIN security standards check the Visa website.) When we talk about PCI we really must refer specifically to the PCI Data Security Standards (DSS), which address the security of cardholder data that is stored, processed, or transmitted. Here is a bit from the PCI Security Standards Council (PCICo) website:
The PCI Security Standards Council is an independent body formed to develop, enhance, disseminate and assist with implementation of security standards for payment account security. The PCI Security Standards Council will maintain and evolve the PCI Data Security Standard, while working to promote its broad industry adoption, and while providing the tools needed for compliance with the standard. These tools include critical documents such as audit guidelines, scanning vendor requirements, and, in a few months, a self assessment questionnaire. These functions are as important as the promulgation of the standard itself.
PCICo is a collaborative effort of five credit card associations (American Express, Discover Financial Services, JCB, MasterCard Worldwide [MA], and Visa International).
Whereas EMVCo focuses on the chip standards, PCICo focuses on the security of the data that is stored, processed, or transmitted by merchants, service providers, or data storage entities.
Chip/PIN has already been discussed on this blog, but is a method of payment that further verifies the credit card is valid and held by the proper owner. From the Chip-PIN website:
Chip and PIN couldn’t be easier to use. Instead of signing a paper receipt to verify a card payment, you enter a four-digit Personal Identification Number (PIN), just like you do at a cash machine.

The “I Love PIN” logo was launched as a way of informing customers that the UK is moving to Chip-PIN. This means they need to remember their PIN number when making transactions. By accepting Chip-PIN transactions, the merchant is not responsible for fraudulent transactions as they would be under normal “swipe” transactions.
When we talk about Chip-PIN we are just talking about another authentication systems for the cardholder. This system is only used for “card present” transactions. Another system is used for “card not present” or CNP transactions.
Verified by Visa (VBV) or MasterCard Secure Code (MCSC) are systems used by online merchants to further verify the person making the transaction is the authorized cardholder. If a merchant enrolls in these programs the customer will be prompted to enter a password, known only to them, when making online transactions.
Question: I just migrated to Chip-PIN; Why do I have to be PCI DSS compliant?
Even though a merchant uses Chip-PIN, the chip information may be stored at the merchant. Although this information cannot be used to recreate the chip on a fake card, it does store enough information to recreate the track data (or magnetic track 2 data) on a fake card.
Thus, even though a merchant is using Chip-PIN, they must also be PCI DSS compliant. As Chip-PIN evolves to the use of an iCVV value, the storage of Track 2 Data from a Chip-PIN transaction will not occur. Even though the Track2 Data will not be stored, the primary account number (PAN) will be and thus must be secured under the PCI DSS.
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